Magpie Direct Music is the country’s largest music mail order re-issue magazine specialising in 40’s, 50’s, 60’s and 70’s original recordings by original artists on CD format. The magazine offers new CD releases with full track and artist details. It is an excellent reference source for this expanding nostalgia market.

TYPICAL PROFILE

KEY CHARACTERISTICS:
gender	Male
age	45+
marital	Married
occupation	Retired/Professional Management
home owner	Homeowner
household income	£15 - £40K
LIFESTYLE:
cards	Have Credit Cards
finance products	Investments, ISA, Unit Trusts, National Savings, Stocks & Shares
newspapers	Daily: Telegraph, Express, Mirror. Sunday: Telegraph, Express, Mirror
hobbies	Music, Collectibles, Wine, Books, Gardening, Current Affairs, National Trust, Home PC
travel	UK Package Holidays, City Breaks, Motoring Holidays
charity	Wildlife, Environment, Health
mail order	Music, Books, Collectibles, Gardening, Wine