Accolade Publishing (formerly Chartsearch) are the UK’s leading competition newsletter publisher. Established over 20 years ago, the titles include Competitors Companion, Prize Draw Winner, Everyone’s a Winner and Quiz Winner and all are available on a subscription only basis. These monthly titles cost between £15 and £60 per annum and all subscribers are recruited by direct response and direct mail. The majority of customers are paying by standing order or direct debit, further strengthening their acceptance of mail order offers. Due to extensive cross selling, this is a very responsive program for targeting a B, C1, C2, D audience with prize draw and sweepstake offers together with mail order fashion, financial services, charity, collectible and general mail order offers.

TYPICAL PROFILE

KEY CHARACTERISTICS:
gender	56% Female
age	45+ (45% over 60 years of age)
occupation	Retired, Housewives
home owner	Homeowner
household income	Up to £30K
status	ABC1C2
LIFESTYLE:
newspapers	Daily: Express, Mail, Telegraph, The Sun, Daily Mirror. Sunday: Mail, News of the World, Express, Mirror, Telegraph
hobbies	Competitions, Crosswords, Pools, Collectibles, Gardening, Home PC, Self Improvment, DIY
travel	Scenic Holidays UK & Abroad
charity	Wildlife, Animal Welfare, Health Research, Environmental, Children's Welfare
pets	50% own Pets