Holiday Cottages Group is one of the UK’s largest cottage holiday companies with many well known brands including; cottages4you, Country Holidays, English Country Cottages, Scottish Country Cottages, French Country Cottages, Welcome Holidays, Blakes Boats, French Life, Chez Nous and Individual Travellers Company. A large proportion of accommodation is found within the UK, but bookers can also enjoy holiday properties in Ireland, France, Portugal, Spain, Italy & Croatia.
Bookers are financially stable with a strong propensity for large transactional spend. Aged 25-65 these mid-affluent professionals are homeowners and take more than one holiday / trip each year.
Inserts are taken in to Brochure Requests, Booking Confirmations, Brochure Mailings and Customer Magazines.
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TYPICAL PROFILE
| KEY CHARACTERISTICS: |
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| gender | 50/50 |
| age |
25-65 (bias 35-55) |
| marital |
Married/Divorced |
| occupation |
Professional |
| home owner |
Homeowner |
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| LIFESTYLE: |
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| newspapers |
Guardian, Mail, Telegraph, Times, FT, Independent |
| hobbies |
Travel, Eating Out, Wine, Gardening, Books, Home PC, DIY |
| charity |
Wildlife, Animal Welfare, Health Research, Children's Welfare, Human Rights |
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