Now updated with their genuine Diamond and Pearl pendant promotion under the brand Spencer and Mayfair, buyers of this product have spent £5 and responded to a premium rate number to claim their jewellery, having qualified their entry by successfully completing a skill wordsearch competition advertised off the page in the National Press. This new segment of the file is expected to grow by 5,000 new names per month. Churchcastle previously published reports and newsletters containing unique information on winning prizes. They also run their own cash giveaway competitions in the National Press and a wide variety of consumer magazines. Buyers and Multi-sweeps responders are generated through direct mailings, including a £5,000 cash incentivised offer to purchase a prize winning report and the off the page sweeps entrants have proved highly responsive to the full range of prize opportunities. This list is working for competitions, charities, financial services, publishing and most mail order offers, especially where there is a prize draw element.

TYPICAL PROFILE

KEY CHARACTERISTICS:
age	40+
children	Have Children/Grandchildren
occupation	Office, Clerical, Public Service, Retired
tv region	UK Wide
household income	£5K - £30K
LIFESTYLE:
cards	Have Credit Cards
finance products	Savings Plans, Funeral Plans, Personal Loans, National Savings
newspapers	Daily: Express, Mail, Sun. Sunday: Mail, News of the World, Express, People
hobbies	Competitions, Crosswords, Pools, Collectibles, Gardening
charity	Elderly, Healthcare, Wildlife
mail order	Books, Gardening, Fashion