The Winners Club, one of the market leading consumer DM competition companies has undertaken a number of affinities and joint ventures - this has enhanced the quality of their data, to improve response rates from targeted data sources. As part of these innovative partnerships, The Winners Club have identified which competition winners on their file are verified Charity Donors. This information is updated on a monthly basis.
This database is a must for any charity direct mail campaign with a sweepstake offer and a ‘should test’ for any other charity DM campaign. The file is predominantly aged 45+ and date of birth is available across the entire database.
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TYPICAL PROFILE
| KEY CHARACTERISTICS: |
|
| age |
45 Plus |
| marital |
Married/Widowed |
| children |
Children/Grandchildren |
| occupation |
Retired, Housewife, Office/Clerical |
| tv region |
UK Wide |
| household income |
Under £20K |
 |
|
| LIFESTYLE: |
|
| cards |
Low |
| newspapers |
Daily: Express, Mirror, Sun. Sunday: News of the World, People, Mirror, Express |
| hobbies |
Competitions, Cookery, DIY, Music, Fitness, Collectibles, Pools, Bingo, Catalogue Shopping, Art & Sewing |
| charity |
Elderly, Animal |
| mail order |
Gardening, Collectibles, Books, Fashion |
|
