Canal Boat attracts individuals who are interested in Europe’s canals and inland waterways. These people are considered to be part of the “upper end” of the consumer market as the majority own a car, a home and a credit card. The file is predominately male Interests include: Reading, Wines, Environment, Wildlife, Gardening, Eating Out, Current Affairs and Antiques This list would work well for Investments, Charities, Travel Mailings, Finance and Books http://www.canalboat.co.uk/

TYPICAL PROFILE

KEY CHARACTERISTICS:
gender	80% Male
age	Average age 30-54
home owner	Homeowners
LIFESTYLE:
cars in house	Own Car