These customers are all buyers of a range of children’s themed books and products sold by mail order and telemarketing. The data owner has matched this transactional data to their own file, resulting in names that have purchased from at least 2 companies in the last 12 months. The file contains predominantly female parents aged 18-50 who are married and have at least one child. They are committed mail order buyers and the majority have purchased multiple products to match their children’s reading development. This database is a must for mailers wishing to target an audience of young families and has worked well for mail order fashion, financial services, publishing, family holidays, collectibles and charities.

TYPICAL PROFILE

KEY CHARACTERISTICS:
gender	90% Female
age	18-50
marital	Married
children	100% Children
employment	Housewife, Manager
home owner	Homeowners
household income	£15,000 - £35,000
LIFESTYLE:
cards	Have credit cards
newspapers	Telegraph, Times, Mail, Express
hobbies	Fashion, Pets, Books, Home PC, DIY, Video's, Music
charity	Children's Welfare, Wildlife, Animal Welfare, Health Research
mail order	Children's Products, Fashion, Books