All customers have purchased or enquired from the following brands: Dash Publishing – male sexual health products - 100% males aged 30+, AOV £50 Gay Pleasure Zone – adult erotic products – 100% males aged 25-60, AOV £40 Adult Pleasure Zone – adult erotic products – 50% females, aged 25-60, AOV £30 Wicked Lingerie – adult lingerie and party wear – 50% females aged 25-60, AOV £30 Webites are: www.dash.uk.com; www.gay-pleasure-zone.co.uk; www.sex-toys.uk.com; www.wicked-lingerie.co.uk All customers have been recruited via direct mail and online and the majority have purchased via the branded catalogue and websites. These customers love the convenience of mail order and online shopping and are committed, loyal and regular mail order buyers. This database is a must for mailers wishing to target an audience who are proven spenders, have disposable income and buy via brochures or online.

TYPICAL PROFILE

KEY CHARACTERISTICS:
gender	50/50
age	Aged 25-65 (bias 25-50)
marital	Married, Co-habiting, Divorced
children	Families with children
occupation	Professional
home owner	Homeowners
LIFESTYLE:
cards	Have credit cards
newspapers	Mail, Express, Sun
hobbies	Fashion, Health, Home PC, DIY
charity	Health Research, Children's Welfare
mail order	Fashion, Books, Online