Computeractive and Personal Computer World are published by Incisive Media. Computeractive is the UK’s most accessible guide to buying and getting the most from the latest technology. Selling around 180,000 copies every fortnight, it is the UK’s only mass-market technology title. Readers are passionate about technology. They enjoy spending time on their home PC, the internet and love buying home technology gadgets. Personal Computer World provides cutting-edge news, insight and advice on the best computer technology available today. It is the longest running and most established Consumer PC magazine. Readers want to stay informed about the latest and hottest technologies; they are interested in product reviews and buying advice. Readers trust in PCW 30 years of expertise. All the consumers on this file have subscriber to these titles. They are predominantly male, aged 25-45 and are highly responsive to technology and high ticket items

TYPICAL PROFILE

KEY CHARACTERISTICS:
gender	Male
age	25-55
marital	Single/Married/Divorced
employment	Professional
household income	£20K - £40K
status	ABC1
LIFESTYLE:
cards	Have Credit Cards
newspapers	Guardian, Times, Mail, Mirror