Over the last 20 years Dataserve has built the premier source of planning applications in the UK for quality and speed to market. These pro-active consumers have been sourced directly from 25,000 monthly applications, available fortnightly. These individuals are entering into a prolonged period of economic activity and making purchasing decisions, and have, or are able to obtain, disposable income to spend on home interiors, furnishings, improvements and luxury items. ABC1 homeowners in larger rural detached/semi-detached houses, with mid to high incomes, they take an active interest in property, are financially astute and are a good credit risk. This database is a must for clients wishing to target an audience who are proven spenders, have disposable income and are purchasers of home improvements, interiors, furniture, white and brown goods, cars, consumer publications and foreign holidays. They are also keen charity supporters and donors.

TYPICAL PROFILE

KEY CHARACTERISTICS:
gender	60% Male
age	30-60
marital	Married
children	Growing Families
employment	Professional, Senior, Management
home owner	100% Homeowners
LIFESTYLE:
newspapers	Guardian, Mail, Telegraph, Times, FT, Independent
hobbies	Travel, Eating Out, Wine, Gardening, Books, Home PC, DIY, Fine Art, Current Affairs, Theatre, General Interest Magazines
charity	Wildlife, Animal Welfare, Health Researchm Children's Welfare, Human Rights
mail order	Home Improvement, Interiors, Fashion, Books, Gardnening