Classic Confidence

35,000 Mail Order Buyers & Multi-Buyers

www.classicconfidence.co.uk

Part of the JD Williams Group, Classic Confidence is a mould-breaking clothing catalogue with sizes that better reflect the shape of British Women. Specialising in plus sizes, it was developed after a two year research programme on British female figure sizes. Classic Confidence customers want to look good and feel great about themselves and the clothes they wear. All are 100% mail order buyers having been initially recruited via DRTV, National Press, inserts, direct mail, colour supplement and women’s magazine space advertisements. This will work well for non-competing mail order, books and magazines, insurance, collectables and charities. www.classicconfidence.co.uk

TYPICAL PROFILE

KEY CHARACTERISTICS:  
gender100% Female
age Average Age 55
marital 72% Married
household income Household Income - £27K
status 67% ABC1, 33% C2,D,E
 
LIFESTYLE:  
LIST RENTAL RATES
Buyers £95/1000
Charity Rate £85/1000
Brokers Commission 15%
SELECTION AVAILABILITY PRODUCTION COSTS
Geographic £10/1000   FTP £35-£50
Multibuyers £10/1000  
Gender £10/1000  
Recency £10/1000  
Order Value £10/1000  
Credit Card Users £10/1000  
Products Purchased £10/1000  

EVOLUTION DM LTD

Nigel Smart : nsmart@evolutiondm.com

21-22 Wrotham Business Park

Wrotham, Barnet Herts. EN5 4SB

Tel: +44 (0) 20 8275 1220

Fax: +44 (0) 20 8275 1221