Part of the JD Williams Group, Fashion World was launched in 1989 to provide trendy fashion at reasonable prices for the over 35 age group. Fashion World customers are similar to J D Williams, but have a younger profile, work full time and are busy families. Fashion World customers want to look good and follow trends, but at reasonable prices. All are 100% mail order buyers having been initially recruited via DRTV, National Press, inserts, direct mail, colour supplement and women’s magazine space advertisements, although via selected media the socio-econ has been raised to give a higher incidence of ABC1. This will work well for non-competing mail order, books and magazines, insurance, collectables and charities. www.fashionworld.co.uk

TYPICAL PROFILE

KEY CHARACTERISTICS:
gender	94% Female
age	Avearge Age 51
children	30% have children at home
household income	Average Household Income - £25K
status	61% ABC1, 39% C2,D,E
LIFESTYLE:
health	Avearge Dress Size 18