Gray & Osbourn

80,000 Mail Order Buyers & Multi-Buyers

www.grayandosbourn.co.uk

Gray & Osbourn is one of the leading catalogue brands in the UK premium home shopping market, providing elegant co-ordinates and versatile outfits for stylish, mature women. These designer collections cover the full range of fashion items for every occasion. The business was founded in 1989 and in 2006 was acquired by leading catalogue business J D Williams. Gray & Osbourn customers are educated, high earning professionals. Average household incomes are in excess of £30,000 and usage of credit cards is considerably above the UK average. Customers have been recruited primarily through advertising in magazines and broadsheet newspapers, as well as through the mailing of external lists. Gray & Osbourn list is ideal for other specialist clothing and mail order catalogues, travel offers, subscription driving, charity appeals (donor recruitment and gift catalogues), magazine and financial investment mailings. www.grayandosbourn.co.uk

TYPICAL PROFILE

KEY CHARACTERISTICS:  
gender100% Female
age Aged 45+
household income Income £30K plus
status ABC1
 
LIFESTYLE:  
LIST RENTAL RATES
Buyers £120/1000
Charity Rate £110/1000
Brokers Commission 15%
SELECTION AVAILABILITY PRODUCTION COSTS
Geographic £10/1000   FTO £35-50
Multibuyers £10/1000  
Age £10/1000  
Recency £10/1000  
Order Value £10/1000  
 
 

EVOLUTION DM LTD

Nigel Smart : nsmart@evolutiondm.com

21-22 Wrotham Business Park

Wrotham, Barnet Herts. EN5 4SB

Tel: +44 (0) 20 8275 1220

Fax: +44 (0) 20 8275 1221