JD Williams

600,000 Mail Order Buyers & Multi-Buyers

www.jdwilliams.co.uk

One of the longest established home shopping businesses with over 135 years experience, this is a fantastic catalogue that sells almost everything; fashion, footwear, household textiles, kitchenware, furniture, electricals, gifts and gardening products. JD Williams customers are traditional, conservative, want to look good and appreciate good value for money. All are 100% mail order buyers having been initially recruited via DRTV, National Press, inserts, direct mail, colour supplement and women’s magazine space advertisements. This list is perfect for non-competing mail orders charity offers, collectables, holidays, books and magazines and financial services. www.jdwilliams.co.uk

TYPICAL PROFILE

KEY CHARACTERISTICS:  
gender90% Female
age Average Age 62
household income Household Income £18K
status 51% ABC1, 49% C2,D,E
 
LIFESTYLE:  
health Avearge Dress Size 18
LIST RENTAL RATES
Buyers £95/1000
Charity Rate £85/1000
Brokers Commission 15%
SELECTION AVAILABILITY PRODUCTION COSTS
Geographic £10/1000   FTP £35-£50
Multibuyers £10/1000  
Age £10/1000  
Recency £10/1000  
Order Value £10/1000  
Credit Card Users £10/1000  
Productts Purchased £10/1000  

EVOLUTION DM LTD

Nigel Smart : nsmart@evolutiondm.com

21-22 Wrotham Business Park

Wrotham, Barnet Herts. EN5 4SB

Tel: +44 (0) 20 8275 1220

Fax: +44 (0) 20 8275 1221