Naturally Close

43,000 0-12 months Buyers

www.naturallyclose.co.uk

Part of the JD Williams Group, Naturally Close is one of the youngest trading titles and won catalogue of the year in 2000 when it was launched. Naturally Close is similar to Fashion World, but with a cover change and emphasis on bra’s, lingerie, nightwear, beach and swimwear. Naturally Close is the perfect choice for plus size ladies age over 35 wanting mainstream fashion and underwear, without the intimidation of high street stores. All are 100% mail order buyers having been initially recruited via DRTV, National Press, inserts, direct mail, colour supplement and women’s magazine space advertisements. This will work well for non-competing mail order, books and magazines, insurance, collectables and charities. www.naturallyclose.co.uk

TYPICAL PROFILE

KEY CHARACTERISTICS:  
gender96% Female
age Aged 35+, Average Age 47
children 30% have children at home
household income Average Household Income £20,000
status 44% ABC1, 56% C2,D,E
 
LIFESTYLE:  
health Average Dress Size 18
LIST RENTAL RATES
Buyers £95/1000
Charity Rate £85/1000
Brokers Commission 15%
SELECTION AVAILABILITY PRODUCTION COSTS
Geographic £10/1000   FTP £35-£50
Multibuyers £10/1000  
Gender £10/1000  
Recency £10/1000  
Products Purchased £10/1000  
Credit Card Users £10/1000  
Age £10/1000  

EVOLUTION DM LTD

Nigel Smart : nsmart@evolutiondm.com

21-22 Wrotham Business Park

Wrotham, Barnet Herts. EN5 4SB

Tel: +44 (0) 20 8275 1220

Fax: +44 (0) 20 8275 1221