With over 30 years within the mail order sector Nightingales have established themselves as one of the most upmarket catalogue brands within the UK. Renowned for offering discerning and eloquent ladieswear, accessories, lingerie and footware to its well-educated customers, Nightingales ensure that the presentation of product features and fabrics are key. Customers enjoy smart, well-made garments, which are comfortable but not tailored. The Nightingales lady is traditional and favours skirts over trousers. Nightingales customers are ABC1 females, aged 45+ with an AOV of £55. Nightingales has a mature and loyal customer base. 57% are retired and a very high proportion of customers are multi buyers. This trading title has performed well for non-competing mail order companies, charity mailings and financial products aimed at the mature market. www.nightingales.co.uk

TYPICAL PROFILE

KEY CHARACTERISTICS:
gender	98& Female
age	45+
children	Have Grandchildren
employment	Retired/Full or Part Time Work
tv region	UK Wide, Slight Southern Bias
home owner	Homeowners, Detached, Semi
household income	£10 - £50K
status	ABC1, University Educated
LIFESTYLE:
cards	Have Credit Cards
travel	UK & Abroad, Hotel, Touring, Scenic
charity	Health, Disaster, Environmental, Elderly, Third World
mail order	Cookery, National Trust, Gardening, Fashion, Theatre, Art, Wine, Reading