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Oxendales Ireland
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75,000 Mail Order Buyers and Multi-Buyers |
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Oxendales Ireland is a unique list in a limited rental market and these customers have purchased from Ireland’s longest established home shopping company, owned by the JD Williams Group. The catalogue contains a full range of fashion items, accessories, footware and also home and garden products. This title is predominantly female with the average age being 52. All have purchased mainly fashion, footware and homewares.
Responders to both catalogue and fashion merchandise space advertisements and mini catalogues in ‘Ireland’s Own’, ‘Woman’s Way’ and the ‘RTE Guide’
There is a high proportion of ABC1 customers and a lower average bad debt ratio.
This is a must for anyone mailing into Eire.
www.oxendales.ie
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TYPICAL PROFILE
| KEY CHARACTERISTICS: |
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| gender | 97% Female |
| age |
Average Age 52 |
| household income |
Average Income 33,000 EURO |
| status |
58% ABC1, 42% C2,D,E |
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| LIFESTYLE: |
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LIST RENTAL RATES
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| Buyers |
£95/1000 |
| Charity Rate |
£85/1000 |
| Brokers Commission |
15% |
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| SELECTION AVAILABILITY |
PRODUCTION COSTS |
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| Geographic |
£10/1000 |
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FTP |
£35-£50 |
| Multibuyers |
£10/1000 |
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| Age |
£10/1000 |
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| Recency |
£10/1000 |
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| Order Value |
£10/1000 |
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| Credit Card Users |
£10/1000 |
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| Products |
£10/1000 |
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| EVOLUTION DM LTD |
Nigel Smart : nsmart@evolutiondm.com |
21-22 Wrotham Business Park
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Wrotham, Barnet Herts. EN5 4SB |
Tel: +44 (0) 20 8275 1220
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Fax: +44 (0) 20 8275 1221 |
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