Craftmatic is the market leader in the adjustable beds sector. Their beds are designed to aid restful sleep and provide comfort for customers who may suffer from back pain, arthritis and other health problems. Craftmatic has also recently launched a range of scooters, to aid mobility. Craftmatic run continuous recruitment campaigns using a mix of DRTV, direct mail and inserts and this responsive file is updated monthly, with a hotline of between 20,000-30,000 added every month. Ideal for targeting the 40 plus market, the file has a 55:45 split between females and males. Already established in the list rental market this file has consistently performed well for a wide variety of mail order offers including fashion, household goods, health product, publishing, entertainment, collectibles, financial services and charities. It is especially suitable for sweepstakes and prize draw incentivised offers, as this features heavily in Craftmatic’s own recruitment methods.

TYPICAL PROFILE

KEY CHARACTERISTICS:
age	40+
marital	Married
occupation	Retired, Manual, Admin
tv region	UK Wide
household income	£5K-£30K
LIFESTYLE:
cards	Have Credit Cards
finance products	Savings Plans, National Savings, Loans
newspapers	Daily: Express, Mail, Mirror. Sunday: Mail, Express, Mirror,Telegraph
hobbies	Gardening, Health, Crosswords, Pools, Pets, Reading, Collectibles, Music, Competitions
travel	Package Holiday Abroad
charity	Health, Animal
mail order	Gardening, Books, Fashion
sports	Bowls, Fishing
car make	Family Saloon, Small Car