Easylife produce a mail order catalogue packed full of everyday products designed to make life simple. This file consists of buyers of mail order products for all aspects of the home, garden, car, personal products and labour-saving devices predominantly targeting the over 45’s. The database has been generated by a combination of direct mail catalogue buyers, reader offers and Internet sales through their website www.easylifegroup.com. Easylife also sell extended warranty insurance. The average order value is £30 and the list is regularly mailed by the list owner. This list will work well for all mail order offers, financial services, health, publishing and charity offers.

TYPICAL PROFILE

KEY CHARACTERISTICS:
age	45 plus
marital	Widowed/Married
children	Have Grandchildren
occupation	Retired, Housewives
tv region	UK Wide
proprty type	Homeowners, Semi Detached, Bungalow
household income	Up to £20K
LIFESTYLE:
cards	Have Credit Cards
newspapers	The Sun, The Daily Mirror, The News of the World, The People, The Daily Mail, The Times
hobbies	Gardening, Knitting/Sewing, Listening to Music, Crossword Puzzles, Competitions, Collectibles, Reading Books, Bingo, Pools, National Lottery, Betting
travel	Scenic Holidays Abroad
charity	Elderly
mail order	Catalogue, Gardening, Collectables, Books
sports	Bowls