The Winners Club, one of the market leading consumer DM competition companies has undertaken a number of affinities and joint ventures - this has enhanced the quality of their data, to improve response rates from targeted data sources. As part of these innovative partnerships, The Winners Club have identified which competition winners on their file are verified Mail Order Buyers. Updated on a monthly basis, the file is a must for any mid market mail order offer, from Big Book seasonal to smaller niche mailers. With the database adding approximately 15-20k new names every month, we can offer substantial rollout potential. 70% of the file are female aged 35-70 with the majority aged 45-65.

TYPICAL PROFILE

KEY CHARACTERISTICS:
age	35 plus (Core Age 45-65)
marital	Married/Single
children	Children/Grandchildren
occupation	Retired, Housewives, Office/Clerical
tv region	UK Wide
household income	Under £20K
LIFESTYLE:
cards	Low
newspapers	Daily: Express, Mirror, Sun. Sunday: News of the World, People, Express
hobbies	Competitions, Cookery, DIY, Music, Fitness, Collectibles, Pools, Bingo, Catalogue Shopping, Art & Sewing
charity	Elderly, Animal
mail order	Gardening, Collectibles, Books, Fashion