Individuals who have purchased a range of personalised products including family history products, 3 night travel breaks, digital cameras, silver plated jewelery, alarm clocks and “good-luck” tokens, such as 4-leaf Clovers, by direct mail. All have previously responded to and purchased a variety of game cards and prize winning promotions by direct mail. All are multi-buyers who have responded to at least 2 direct mail promotions in the last 12 months. Individuals have paid in excess of £10 to purchase their product. Mailed regularly by the list owner, this responsive file will work well for all sweepstake and prize draw led offers as well as general mail order offers, financial services, charities and other products targeting an over 40’s B, C, D audience.

TYPICAL PROFILE

KEY CHARACTERISTICS:
age	45+
marital	Married/Single
children	Grandchildren
occupation	Retired, Housewives, Office/Clerical
tv region	UK Wide
household income	£10-25K
LIFESTYLE:
finance products	Funeral Plans, National Savings, Building Society, Life Assurance
newspapers	Daily: Mail, Express, Mirror, Sun, Star. Sunday: Telegraph, Mail, Express, Mirror
hobbies	Knitting/Sewing, Competitions, Collectibles, Pools, Bingo, Catalogue Shopping, Astrology
charity	Elderly, Animal
mail order	Gardening, Collectibles, Books, Fashion