This newly released file contains individuals who have purchased a variety of prize winning offers by direct mail paying an average of £25 for a wide range of products. Due to the list owners continued commitment to direct mail, they are now able to release their multibuyer file with updated purchase recency, therefore releasing a new source of fresh recent mail order buyers. Mailed regularly by the list owner, this responsive file will work well for all sweepstake and prize draw led offers as well as general mail order catalogue companies.

TYPICAL PROFILE

KEY CHARACTERISTICS:
age	55+
marital	Married/Divorced/Widowed
children	Have Grandchildren
occupation	Retired
tv region	UK Wide
home owner	Rent/Own
proprty type	Maisonette/Bungalow
bedrooms	1/2
household income	Under £20K
LIFESTYLE:
cards	Have Credit Cards
newspapers	Daily: Sport, Sun, Star, Mirror, Express, Mail. Sunday: Sport, Mirror, News of the World, Mail on Sunday
hobbies	Cooking, Wildlife, Voluntary Work, Music, Competitions, Collectibles, Books, Betting, Bingo
travel	Scenic Abroad
charity	Disabled, Animals, Elderly, Health, Charity
mail order	Fashion, Books, Music