The Winners Club is a specialist in competitions via Direct Mail. By executing carefully targeted campaigns they have built up a highly responsive database, which is growing at a rate of approximately 30,000 new records per month. Recipients are recruited from the most responsive competition incentivised and mail order buyer lists, with the majority having responded to at least two sweepstake competition mailings from The Winners Club via a premium rate line by telephone or text. Each claimant answers several personal questions on the return sheet giving the file 100% actual D.O.B., 100% landline telephone numbers and 70% mobile numbers. The file is highly responsive to many offers, but in particular mail order, sweepstake charity offers, competitions and telemarketing campaigns.

TYPICAL PROFILE

KEY CHARACTERISTICS:
age	35 plus (Core Age 45-65)
marital	Married/Single
children	Children/Grandchildren
occupation	Retired, Housewives, Office/Clerical
tv region	UK Wide
household income	Under £20K
LIFESTYLE:
cards	Low
newspapers	Daily: Express, Mirror, Sun. Sunday: News of the World, People, Mirror, Express
hobbies	Competitions, Cookery, DIY, Music, Fitness, Collectibles, Pools, Bingo, Catalogue Shopping, Art & Sewing
charity	Elderly, Animal
mail order	Gardening, Collectibles, Books, Fashion