TPC Telecoms Limited is one of the biggest names in the 'phone-in competitions' market place. The company's aim is to bring incentives direct to the general public, the idea that's proved to be a tremendous success.
The list is compiled from competition entrants who have responded to scratch cards placed in third party mailings, daily newspapers, Sunday glossies and numerous specialist and consumer magazines... creating a practically endless universe to mail to. Entrants are highly responsive people who have called or text a premium rate line to find out what they have won and claim their prize, which could be anything from weekend breaks and holidays vouchers to cars, holidays and cash.
The data is proven to be highly successful for Mail Order, Charity and Financial products as well as successful for telemarketing campaigns as the data is all recruited via telecommunications.
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TYPICAL PROFILE
| KEY CHARACTERISTICS: |
|
| age |
35 plus (Core Age 45-65) |
| marital |
Married/Single |
| children |
Children/Grandchildren |
| occupation |
Retired, Housewives, Office/Clerical |
| tv region |
UK Wide |
| household income |
£15K plus |
 |
|
| LIFESTYLE: |
|
| newspapers |
Daily: Express, Mirror, Telegraph, Sun. Sunday: People, Mirror, Express, Telegraph |
| hobbies |
Competitions, Cookery, DIY, Music, Fitness, Collectibles, Pools, Bingo, Catalogue Shopping, Art & Sewing |
| charity |
Elderly |
| mail order |
Gardening, Collectibles, Books, Fashion |
|
