Accolade Competition Newsletters & Entrants

400,000 Subscribers & Competition Entrants

Accolade Publishing (formerly Chartsearch) are the UK’s longest running competition newsletter publisher, dating back 25 years. Titles include Competitors Companion, Prize Draw Winner, Everyone’s a Winner, First Prize and Prize Finder, and are all available on a subscription only basis. These monthly titles cost between £15 and £60 per annum and all subscribers are recruited by direct response, inserts and direct mail. The majority of customers are paying by standing order or direct debit, further strengthening their acceptance of mail order offers. Puzzle Page and Wordsearch competition entrants generated via off the page and direct mail are also available. Due to extensive cross selling, this is a very responsive list for targeting a B, C1, C2, audience with prize draw and sweepstake offers together with mail order fashion, financial services, charity, collectible and general mail order offers. With new ownership and extensive database development since 2005, there has never been a better time to test this rapidly growing responsive list. List Rental agreement must be on a reciprocal basis (if available) and signed by the mailer.

TYPICAL PROFILE

KEY CHARACTERISTICS:  
gender56% Female, 44% Male
age 45 plus (45% over 60 years old)
home owner Homeowners
household income Up to £30K
status BC1C2
 
LIFESTYLE:  
newspapers Daily: Express, Mail, Telegraph, The Sun, Daily Mirror. Sunday: Mail, News of the World, Express, Mirror, Telegraph
hobbies Competitions, Crosswords, Pools, Collectibles, Gardening, Home PC, Self Improvement, DIY
health Keep Fit
travel Scenic Holiday UK & Abroad
charity Wildlife, Animal Welfare, Health Research, Environmental, Children's Welfare
pets 50% own pets
LIST RENTAL RATES
Active Subscribers £120/1000
Lapsed Subscribers £100/1000
Competition Entrants £90/1000
List Broker/Agency Commission 15%
SELECTION AVAILABILITY PRODUCTION COSTS
Geographic £10/1000   Disc/CD Rom £35/Flat
Gender £10/1000   Email £30/Flat
Recency £20/1000   Self-Adhesive Lables £10/1000
Publication £10/1000   Keycoding £3/1000
Multibuyers £30/1000   Run On Charge £10/1000
Date of Birth £10/1000   Delivery £25/Flat
 

EVOLUTION DM LTD

Nigel Smart : nsmart@evolutiondm.com

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Tel: +44 (0) 20 8275 1220

Fax: +44 (0) 20 8275 1221